BTL

Sephora

An in store activation built around Sephora's beauty retail experience, designed to draw shoppers in and encourage hands on product discovery. The execution focused on turning a beauty counter into a moment worth stopping for.​

Snapchat

A BTL activation built to extend Snapchat's digital identity into a physical, shareable experience. The setup leaned on interactive, camera ready moments that felt native to how the platform's audience already engages online.​

Tom Ford

A luxury fragrance and beauty activation for Tom Ford, built to match the brand's dark, glamorous aesthetic in a physical retail space. Every detail was styled to feel exclusive rather than mass market.​

NYX

A playful, colour forward activation for NYX, aimed at a younger, trend driven beauty audience. The setup prioritized bold visuals and interactive try on moments over a traditional counter display.​

Kerastase

A premium hair care activation for Kerastase, built around an in salon or in store consultation style experience. The execution emphasized expertise and product ritual rather than a simple product display.​

Rolex

A high end BTL execution for Rolex, built to reflect the brand's heritage and precision craftsmanship in a physical setting. The activation prioritized understated luxury over loud visual noise.​

TUMI

A travel focused activation for TUMI, built around the brand's identity in mobility and premium functionality. The setup let customers physically interact with the product's build and design.​

Nike

An energetic, performance driven activation for Nike, built to get people moving and engaging directly with the brand. The execution tapped into sport culture rather than a static retail moment.​

MAC

A bold, artistry led activation for MAC, built around makeup application and colour experimentation. The setup positioned trained talent at the center of the experience rather than just product on a shelf.​

L’occitane

A sensory driven activation for L'occitane, built around the brand's natural, botanical identity. The execution leaned on texture, scent, and product trial to bring the brand's origin story to life.​

Cartier

An elevated jewellery activation for Cartier, designed to match the brand's heritage of craftsmanship and exclusivity. The setup prioritized a refined, intimate customer experience over volume foot traffic.​

MG

A branding focused activation for MG, built to sharpen the automotive brand's identity and visibility in Dubai. The execution centered on brand storytelling rather than a straightforward product showcase.​

BIIG Bite

A branding project for BIIG Bite, developed to establish a distinct identity for the food brand in the Lebanese market. The work focused on giving the brand a recognizable, appetite driven visual language.​

Caffe Neo

A branding project for Caffe Neo, built to give the coffee brand a consistent and memorable identity across its touchpoints. The work centered on shaping how the brand looks and feels to its customers.​

Bulgari

A luxury jewellery and lifestyle activation for Bulgari, designed to reflect the brand's Italian heritage and opulence. The execution prioritized a premium, tactile experience over a conventional retail setup.​

Talent Hub

A branding project for Talent Hub, built to define a clear identity for a platform centered on recruitment and career development. The work focused on making the brand feel credible and approachable to its audience.​